ち
 
や
 
ほ
 
や

takes する, transitive verb, adverb, adverb taking the と particle

Onomatopoeic or mimetic word.
  1. to make a fuss over, to pamper, to spoil, to indulge, to flatter (with attention).

Variations

Pronunciation Kanji Kana Is Common
 
ち
 
や
 
ほ
 
や
ちやほや
 
チ
 
ヤ
 
ホ
 
ヤ
チヤホヤ